AIF TEAMS UP WITH NFL COACHES MIKE TOMLIN AND SEAN MCDERMOTT

AIF principal Jeff Tinnell recently traveled to Williamsburg, VA and the campus of the College of William & Mary to craft messaging targeting alumni of the athletics program to support the annual giving campaign.  Chief among the interviewees for the initiative were W&M alumni and NFL head coaches Mike Tomlin and Sean McDermott, both of whom delivered thoughtful, passionate messages reminding alumni of their responsibility to “pay-it-forward” in support of student-athletes on their academic journey.  The pieces launched April 18, 2023 as part of the college’s annual Tribe Day of Giving.

Mike Tomlin

Sean McDemott